MyFitnessPal was the default macro tracker for over a decade. If you've ever tracked your food seriously, you've probably used it. And if you've used it recently, you've probably noticed it's not what it used to be.
This post breaks down why people are leaving, what they're looking for in a replacement, and which alternatives actually deliver — including one that skips the food database entirely.
What Happened to MyFitnessPal?
MyFitnessPal launched in 2005 and built its reputation on one thing: a massive food database. With over 14 million entries, it became the go-to for anyone tracking calories or macros. Under Armour acquired it in 2015 for $475 million.
Then came the changes.
2022 paywall: Features that were free for years — including food logging timestamps, detailed nutrition breakdowns, and meal planning — got locked behind a premium subscription ($19.99/month or $79.99/year). The app that built its user base on being free suddenly charged more than most streaming services.
Data breach history: MyFitnessPal suffered a major data breach in 2018 that exposed approximately 150 million user accounts, including usernames, email addresses, and hashed passwords.1 While the passwords were hashed, the breach eroded trust in the platform's security practices.
Cluttered UX: The app has grown progressively heavier with ads, upsell prompts, and features most users never touch. Logging a meal — the core function — takes more taps and more time than it did five years ago.
The result: a massive, loyal user base that's actively looking for something simpler.
What People Actually Want in a Replacement
Based on the most common complaints in fitness forums and app store reviews, here's what people want when they leave MyFitnessPal:
- Speed — Log a meal in under 30 seconds, not 2–3 minutes of database searching
- Simplicity — No bloat, no ads, no subscription upsell every other screen
- Accuracy — Macro estimates they can trust without obsessing over exact database entries
- Price — Free or affordable; $20/month for a food logger is hard to justify
- No app required — Many users are tired of opening an app, scrolling, and tapping through menus every single meal
The Main Alternatives
Cronometer
Best for: Micronutrient tracking, clinical accuracy
Cronometer is the choice for people who want to go deeper than macros — tracking sodium, potassium, vitamins, and minerals with high accuracy. It uses verified USDA and nutritionist-reviewed entries rather than a crowdsourced database, which means fewer junk entries.
The downside: it's more complex, not less. If you're just trying to hit protein and calories, Cronometer gives you more data than you need and not much speed advantage over MyFitnessPal.
Price: Free tier available; Gold is $8.99/month
MacroFactor
Best for: Serious lifters who want adaptive coaching
MacroFactor is arguably the most technically sophisticated macro tracker on the market. Its standout feature is adaptive TDEE (total daily energy expenditure) estimation — it watches your weight trend over time and adjusts your calorie target based on what's actually happening, not what a formula predicted.
For someone who wants to optimize their bulk, cut, or recomp with precision, MacroFactor is legitimately excellent. But it's not simple. It's a coaching tool that requires consistent weigh-ins and engagement with its recommendations to work as designed.
Price: $11.99/month or $59.99/year; no free tier after trial
Lose It!
Best for: Calorie counting with a clean interface
Lose It! is MyFitnessPal with better design and fewer features. It's faster to use and less cluttered, and it has a reasonably accurate food database with barcode scanning. If what you dislike about MyFitnessPal is mainly the UX, Lose It! solves that.
The limitation: it's still fundamentally the same model — open app, search food database, find entry, log it. Faster than MyFitnessPal, but still database-dependent.
Price: Free tier available; Premium is $39.99/year
FuelLog
Best for: Serious people who know what they're doing and don't want to waste 3 minutes logging it
FuelLog is built on one insight: logging friction is what breaks consistency, and consistency is what actually drives results — whether you're running a 12-week cut, building muscle, or trying to perform better on your next training block.
Instead of searching a database, you describe your meal the way you'd describe it to anyone:
"6oz grilled chicken breast, cup of rice, side of broccoli"
"Two eggs scrambled with cheese and a piece of toast"
"Chipotle bowl, chicken, rice, black beans, mild salsa, sour cream"
FuelLog returns a full macro breakdown — protein, carbs, fat, calories — in seconds. Under the hood it checks USDA data and food databases first; AI fills in the gaps for restaurant meals and complex descriptions. No database scrolling, no portion-size dropdowns, no three-tap menus. On Premium, you text your meals from your phone's native SMS app. Post-WOD protein shake logged from the parking lot before you even get in the car.
For athletes eating 4–5 times a day with accurate macro data, that consistency adds up. The log that actually gets filled in every day beats the perfect app you stopped using on week three.
What FuelLog doesn't do: Micronutrient tracking. If you need to hit specific sodium, potassium, or vitamin targets for a medical or sport-specific protocol, Cronometer is the right call. FuelLog is for body composition goals — protein targets, calorie range, macro splits — where consistency over time matters more than three decimal places of precision.
Price: Basic $9/month (web app), Premium $12/month (web app + SMS logging)
Side-by-Side Comparison
| MyFitnessPal | Cronometer | MacroFactor | Lose It! | FuelLog | |
|---|---|---|---|---|---|
| Price | $20/mo (premium) | $9/mo | $12/mo | $40/yr | $9–12/mo |
| Logging method | Search database | Search database | Search database | Search database | Describe in plain text |
| SMS logging | ❌ | ❌ | ❌ | ❌ | ✅ Premium |
| Food database | 14M+ entries | USDA-verified | Proprietary | Large | USDA + AI hybrid |
| Micronutrients | Limited (free) | ✅ Full | ✅ | Limited | ❌ |
| Adaptive TDEE | ❌ | ❌ | ✅ | ❌ | ❌ |
| Speed to log | 2–3 min | 2–3 min | 2–3 min | 1–2 min | ~10 sec |
| App required | ✅ | ✅ | ✅ | ✅ | ❌ (SMS option) |
Which One Should You Use?
Use Cronometer if: You're managing a medical condition, training for a sport with specific micronutrient demands, or you just want the most nutritionally complete data available.
Use MacroFactor if: You're a serious lifter who's done everything else and wants a tool that actually adjusts to your real metabolism over time. Expect a learning curve. Expect it to be worth it if you use it correctly.
Use Lose It! if: You liked MyFitnessPal's feature set but want a cleaner interface and a cheaper subscription.
Use FuelLog if: You train seriously, you know your numbers, and you're done losing logging streaks because opening an app mid-day is one more thing you don't have time for. If your goal is body composition — a cut, a bulk, a recomp — and you need a full macro breakdown fast, FuelLog is built for how you actually live.
The best macro tracker is the one you'll actually use consistently. All the data in a 14-million-entry food database doesn't help you if you stop logging after three days because it's too much work.
Pick the tool that fits your habit, not the one with the most features. If you're deciding between web-based options, the best macro trackers that don't require an app download has a full comparison. And if you're not sure which tracking method will actually stick for you, the easiest way to track macros breaks down what the research says about habit formation.
Sources
- MyFitnessPal Data Security Notice — Under Armour, Inc. (2018). Under Armour notifies MyFitnessPal users of data security issue. https://www.businesswire.com/news/home/20180329005492/en/
- MyFitnessPal Premium pricing — MyFitnessPal, Inc. (2024). https://www.myfitnesspal.com/premium
- MacroFactor pricing — Stronger by Science (2024). https://macrofactorapp.com
- Cronometer pricing — Cronometer Software Inc. (2024). https://cronometer.com
- Lose It! pricing — FitNow, Inc. (2024). https://www.loseit.com